Bulgaria

BG · BGR · 100EuropeBGN лв26 methods

Revised · 4 sources

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Debit cards are used by ~74% of online shoppers; credit cards by ~38% and digital wallets by ~27%

$1.8 bn

e-commerce spend · 2024e

~5.2M

online population

~15%

of total retail

~85%

banked adults

~45%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend · 2024e

CategoryLeading methodShare

CardVisa45%
Cash on Delivery—38%
E-WalletGoogle Pay12%
Bank TransferSEPA Direct Debit4%
Other—1%

Methods in use

top 8 of 26 · by spend

MethodTypeShare

All 26 methods in Bulgaria →

Checkout behaviour

~40% of online commerce still settles in cash on delivery, a persistent legacy preference

Mobile devices account for 77% of retail site traffic and 68% of online orders in 2024

~15%

e-commerce of retail

Facts

ISO 3166: BG · BGR · 100
Region: Europe
Population: 6.5M
Currency: BGN лв
Internet use: ~80%
Banked adults: ~85%
Methods live: 26
Banks covered: 12

Largest banks

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Sources

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