China

CN · CHN · 156Asia-PacificCNY ¥18 methods

Revised · 1 source

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Chinese shoppers buy a massive 29% of all their retail purchases, worth US$2.8 trillion, from e-commerce sites. By 2027, this will increase to almost US$5 trillion.

$2.78 tn

e-commerce spend

988.4M

online population

29%

of total retail

17%

cross-border spend

89%

banked adults

22%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

E-WalletWeChat Pay65%
CardVisa18%
Bank Transfer—10%
Cash—4%
Other—3%

Methods in use

top 8 of 18 · by spend

MethodTypeShare

All 18 methods in China →

Checkout behaviour

Almost 40% of Chinese online shoppers have bought items from foreign e-commerce merchants, spending US$480 billion with them in 2022.

The average Chinese online shopper spends US$3,142 a year with e-commerce merchants, set to rise to US$4,895 by 2027.

39%

shoppers buying cross-border

$480B

cross-border value

29%

e-commerce of retail

Facts

ISO 3166: CN · CHN · 156
Region: Asia-Pacific
Population: 1412.0M
Currency: CNY ¥
Banked adults: 89%
Methods live: 18
Banks covered: 29

Largest banks

Compare with

Japan United States United Kingdom Germany

Sources

PPRO

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