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Launch31 Aug 2026

Cashfree launches Relay, an agent that executes payment operations for merchants

Cashfree has opened Relay to all its merchants after a beta since May 2026. The platform acts on merchant transaction data rather than only flagging issues, with approval gates before money moves.

Cashfree launches Relay, an agent that executes payment operations for merchants

What changed

Cashfree has opened Relay to all its merchants after a beta since May 2026. The platform acts on merchant transaction data rather than only flagging issues, with approval gates before money moves. What changed Relay reads merchant transaction records and carries out operations directly: retrying failed payments, following up abandoned carts, validating cash-on-delivery orders before dispatch, managing failed subscriptions and filing disputes ahead of deadlines. Merchants describe an outcome by prompt or voice and the system builds or deploys an agent to execute it. Cashfree requires explicit merchant approval before funds move and before a customer is contacted, keeps all actions visible, and says transaction data is not shared with external AI providers. Relay is free to Cashfree merchants at launch, with outcome-based pricing flagged for later but not detailed.

What merchants must do

Indian merchants on Cashfree evaluating Relay should confirm exactly which actions sit behind the approval gate, since automated retries and dispute filings touch both money movement and customer contact, and get the eventual outcome-based pricing in writing before volumes build.