Regulation24 Aug 2026

FTC puts personalised pricing on notice with a draft enforcement policy statement

The US Federal Trade Commission has opened a comment period on a policy statement warning that using personal data to set individual prices, without telling the shopper, can...

FTC puts personalised pricing on notice with a draft enforcement policy statement

What changed

The US Federal Trade Commission has opened a comment period on a policy statement warning that using personal data to set individual prices, without telling the shopper, can breach the FTC Act.

What merchants must do

None stated — verify against sources.