Noda launches BIN-to-Bank, sending eligible card checkouts to pay-by-bank across 26 European countries

Open banking provider Noda launched a product on 27 October 2026 that tries to turn card checkouts into bank payments without adding a new button. Called BIN-to-Bank, it lets online merchants divert some card transactions to account-to-account payments. Noda says it is available in 26 European countries and connects to more than 2,000 banks. It has not named the countries or banks. The shopper starts by typing card details as usual. The system reads the bank identification number, the first digits of the card, to find the issuing bank and check whether that bank supports an open banking payment. If it does, the shopper is sent to their banking app to approve a bank transfer before any card charge is made. If the shopper does not complete the bank payment, the transaction falls back to the normal card flow. The merchant decides which eligible transactions take the bank route. Noda presents the product as a way to cut card processing costs and chargeback exposure, because account-to-account payments carry no interchange and no card dispute rights. It points to third-party forecasts that chargeback losses will keep rising over the next few years. It has published no data on how often shoppers complete the bank step. The approach differs from the usual pay-by-bank strategy of adding a separate option and incentives at checkout. It also adds an extra step after the shopper has already chosen to pay by card, which may affect conversion. Merchants will want to test that, and to check how refunds and consumer protections differ, before routing large volumes this way.