About
Ziina is a UAE payments app run by Ziina Payment LLC, which is licensed by the Central Bank of the UAE; Ziina says it was the first venture-backed start-up to receive a Stored Value Facility licence. Individuals hold a dirham balance and send money to friends using only a phone number, with no IBAN needed. For shoppers, Ziina mostly appears as a small-business checkout: merchants send payment links or show QR codes, and buyers pay by Visa, Mastercard, Apple Pay, Google Pay or a Ziina balance. Ziina was founded in 2020 by Faisal Toukan, Sarah Toukan and Andrew Gold, and reported 50,000 retail and business customers when it raised a $22 million Series A in September 2024.
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