Ethiopia

ET · ETH · 231AfricaETB Br18 methods

Revised · 4 sources

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Telebirr has grown from zero to 54.8 million users in four years, evolving into a "super app" for payments, government services, and e-commerce.

~25M

online population

~45%

banked adults

~1%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Cash—55%
Mobile MoneyGoogle Pay35%
Bank TransferKacha8%
CardVisa1%
Other—1%

Methods in use

top 8 of 18 · by spend

MethodTypeShare

All 18 methods in Ethiopia →

Checkout behaviour

Digital transactions exceeded cash transactions in Ethiopia for the first time in the 2023/24 fiscal year.

M-Pesa entered Ethiopia in 2023 via Safaricom (with ~2M early users), introducing competition.

Facts

ISO 3166: ET · ETH · 231
Region: Africa
Population: ~130M
Currency: ETB Br
Banked adults: ~45%
Methods live: 18
Banks covered: 3

Largest banks

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Nigeria China United States United Kingdom

Sources

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