Greece

GR · GRC · 300EuropeEUR €27 methods

Revised · 1 source

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Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.

$5 bn

e-commerce spend

8.2M

online population

9%

of total retail

5%

cross-border spend

95%

banked adults

28%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardMastercard57%
E-WalletGoogle Pay15%
Bank TransferSEPA Direct Debit13%
Cash—9%
Other—6%

Methods in use

top 8 of 27 · by spend

MethodTypeShare

All 27 methods in Greece →

Checkout behaviour

Cards dominate at 57% of online transactions, with Mastercard holding 53% and Visa 46% of card transactions.

Mobile devices are used in 40% of online purchases, up sharply from 28% in 2020.

30%

shoppers buying cross-border

$0.2B

cross-border value

9%

e-commerce of retail

Facts

ISO 3166: GR · GRC · 300
Region: Europe
Population: 10.4M
Currency: EUR €
Banked adults: 95%
Methods live: 27
Banks covered: 6

Largest banks

Compare with

United Kingdom Dominican Republic Kazakhstan Ukraine

Sources

Ppro

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