Taiwan

TW · TWN · 158Asia-PacificTWD NT$21 methods

Revised · 1 source

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The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.

$12 bn

e-commerce spend

22.1M

online population

12%

of total retail

98%

banked adults

57%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardVisa47%
E-WalletGoogle Pay22%
Bank Transfer—13%
Cash—9%
Other—9%

Methods in use

top 8 of 21 · by spend

MethodTypeShare

All 21 methods in Taiwan →

Checkout behaviour

Taiwan's online shoppers complete almost two thirds of all online purchases using a mobile device such as a tablet or smartphone.

The average online shopper in Taiwan spends US$525 with e-commerce merchants, rising to US$888 by 2027.

12%

e-commerce of retail

Facts

ISO 3166: TW · TWN · 158
Region: Asia-Pacific
Population: 23.3M
Currency: TWD NT$
Banked adults: 98%
Methods live: 21
Banks covered: 3

Largest banks

Compare with

China Austria Belgium United Arab Emirates

Sources

PPRO

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