About
JumiaPay is the online payment service of Jumia Technologies AG, the pan-African e-commerce marketplace, used by shoppers to pay for orders in advance instead of in cash on delivery. In Nigeria it is operated by HelloPay Africa Integrated Services Ltd, licensed by the Central Bank of Nigeria, with payments processed through NIBSS, the interbank switch owned by the banks and the central bank; money is held in escrow until the order is delivered. JumiaPay processed $232.2 million of payment volume in 2025, 28% of Jumia's gross merchandise value, after Jumia scaled back digital products sold through the JumiaPay app.
The standalone JumiaPay APP has effectively been wound down - orders through it fell 99% year on year, from 1.6 million in Q3 2024 to near zero in Q3 2025, which management described as deliberate. Total JumiaPay transactions halved from 3.0m to 1.6m over the same period, even as total payment volume rose 25% to $56.3m. JumiaPay survives as checkout inside the Jumia marketplace, not as a standalone wallet.
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