Morocco

MA · MAR · 504AfricaMAD د.م.18 methods

Revised · 1 source

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Moroccans pay for only 17% of all online purchases using cards. They pay for the remainder with cash or local digital payment methods.

$1.8 bn

e-commerce spend

29.7M

online population

2%

of total retail

45%

banked adults

0%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Cash—58%
E-WalletGoogle Pay20%
CardVisa17%
Bank Transfer—3%
Other—2%

Methods in use

top 8 of 18 · by spend

MethodTypeShare

All 18 methods in Morocco →

Checkout behaviour

The Moroccan e-commerce market is worth US$2billion. By 2027, it will be worth US$3 billion.

Moroccans complete exactly 60% of their online purchases using a mobile device such as a tablet or smartphone.

2%

e-commerce of retail

Facts

ISO 3166: MA · MAR · 504
Region: Africa
Population: 37.7M
Currency: MAD د.م.
Banked adults: 45%
Methods live: 18
Banks covered: 3

Largest banks

Compare with

Nigeria Bulgaria Slovakia Bolivia

Sources

PPRO

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