About
NuPay is Nubank's own online checkout button, launched in March 2022 and offered by Nu Pagamentos S.A., a Brazilian payment institution. Instead of typing card details, the shopper is sent to the Nubank app to confirm the payment, which is charged to the Nubank credit limit or a temporary extra limit granted after credit analysis. The merchant sets how many interest-free instalments are available, or the shopper can spread the cost over up to 24 instalments with interest set by their credit profile plus 0.38% IOF tax. NuPay is exclusive to Nubank customers in Brazil and, as of 2026, is accepted by 200+ apps and sites, including iFood, Uber and Samsung.
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