TRU (formerly Shahry)

Revised 2026-09-14 · 1 source

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Egyptian BNPL platform splitting purchases into instalments at 1,600+ partner merchants online and in store. Licensed by Egypt's Financial Regulatory Authority (Consumer Finance Licence No. 36, 2022). The consumer app has been rebranded TRU while Shahry remains the licensed entity name.

Consumer app rebranded from Shahry to TRU; shahry.app redirects to trufinance.app. The FRA-licensed entity is still Shahry for Consumer Finance.

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