About
Valu is an Egyptian consumer-finance and buy-now-pay-later platform run by U Consumer Finance S.A.E., which listed on the Egyptian Exchange in June 2025, after which EFG Holding's finance arm kept a 67% stake. As of mid-2025 shoppers could finance purchases at more than 8,500 stores and online platforms, from electronics and furniture to education, over tenors of up to 60 months; it also issues a prepaid card and a Visa co-branded credit card. In March 2025 the Financial Regulatory Authority granted it a fintech operating licence, enabling eKYC and digital contracts. It had 831,000 activated customers in Q2 2025.
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