Payment mix
- Cash on Delivery78%
- Card14%
- E-Wallet5%
- Bank Transfer2%
- Other1%
Methods in use
Checkout behaviour
Only ~37.5% of Albanians reported online purchases in 2024, significantly below the European average
Smartphones dominate 70.88% of e-commerce transactions, signaling mobile-first adoption
~8%
- ISO 3166
- AL · ALB · 008
- Region
- Europe
- Population
- 2.8M
- Currency
- ALL L
- Internet use
- 85.8%
- Banked adults
- ~65%
- Methods live
- 18
- Banks covered
- 13
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