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Albania

AL · ALB · 008EuropeALL L15 methods

Revised · 5 sources

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Cash on delivery held a ~78% share of e-commerce payments in 2025, reflecting a still cash-reliant culture

$600 m
e-commerce spend · 2024e
2.4M
online population
~8%
of total retail
~65%
banked adults
~30%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend · 2024e

Methods in use

top 8 of 15 · by spend
All 15 methods in Albania →

Checkout behaviour

Only ~37.5% of Albanians reported online purchases in 2024, significantly below the European average

Smartphones dominate 70.88% of e-commerce transactions, signaling mobile-first adoption

~8%
e-commerce of retail
Facts
ISO 3166
AL · ALB · 008
Region
Europe
Population
2.8M
Currency
ALL L
Internet use
85.8%
Banked adults
~65%
Methods live
15
Banks covered
13
Largest banks
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United KingdomGeorgiaNicaraguaBrunei
Sources
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