Payment mix
share of e-commerce spend · 2024eCategoryLeading methodShare
- CardVisa50%
- E-WalletGoogle Pay30%
- Bank TransferSEPA Direct Debit12%
- Cash—5%
- Other—3%
Methods in use
top 8 of 18 · by spendCheckout behaviour
Cash represents just 2.3% of GDP, making Iceland one of the most cashless economies globally
78% of Icelanders used credit cards for a recent online purchase; 46% name it their preferred method
~22%
e-commerce of retail
Facts
- ISO 3166
- IS · ISL · 352
- Region
- Europe
- Population
- 0.38M
- Currency
- ISK kr
- Internet use
- ~96%
- Banked adults
- ~99%
- Methods live
- 18
- Banks covered
- 5
Largest banks
Compare with
Sources
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