Bosnia & Herzegovina

BA · BIH · 070EuropeBAM KM15 methods

4 sources

E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth

~EUR 0.6B

e-commerce spend · 2024e

~2.8M

online population

~10%

of total retail

~65%

banked adults

~40%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend · 2024e

CategoryShare

Cash on Delivery46%
Card43%
Bank Transfer7%
E-Wallet3%
Other1%

Methods in use

top 8 of 15

MethodType

All 15 methods in Bosnia & Herzegovina →

Checkout behaviour

Cash on delivery holds 46.4% share in 2024, down from higher levels in prior years

Card payments reached 43.1% of transactions in 2024, up from 32.8% in 2023 — a significant single-year jump

~10%

e-commerce of retail

Facts

ISO 3166: BA · BIH · 070
Region: Europe
Population: 3.5M
Currency: BAM KM
Internet use: ~80%
Banked adults: ~65%
Methods live: 15
Banks covered: 24

Largest banks

Compare with

Albania Iceland Estonia Cyprus

Sources

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