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Bosnia & Herzegovina

BA · BIH · 070EuropeBAM KM14 methods

Revised · 4 sources

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E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth

~EUR 0.6B
e-commerce spend · 2024e
~2.8M
online population
~10%
of total retail
~65%
banked adults
~40%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend · 2024e
  • Cash on Delivery46%
  • Card43%
  • Bank Transfer7%
  • E-Wallet3%
  • Other1%

Methods in use

top 8 of 14 · by spend
All 14 methods in Bosnia & Herzegovina →

Checkout behaviour

Cash on delivery holds 46.4% share in 2024, down from higher levels in prior years

Card payments reached 43.1% of transactions in 2024, up from 32.8% in 2023 — a significant single-year jump

~10%
e-commerce of retail