Payment methods in Bosnia & Herzegovina
E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth
Market takeaways
- E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth
- Cash on delivery holds 46.4% share in 2024, down from higher levels in prior years
- Card payments reached 43.1% of transactions in 2024, up from 32.8% in 2023 — a significant single-year jump
- 83.4% of all online purchases made via mobile devices — one of the highest mobile rates in the region
- 26.2% of shoppers still refuse to use bank cards for online shopping, a key adoption barrier
Population
3.5M
Online population
~2.8M (~80%)
B2C e-commerce
~EUR 0.6B (2024 est.)
Banked population
~65%
Credit card population
~40%
E-commerce of total retail
~10%
Payment method breakdown
- Cash on Delivery46%
- Card43%
- Bank Transfer7%
- E-Wallet3%
- Other1%
Card scheme breakdown
- Visa52%
- Mastercard44%
- American Express1%
- Local Schemes2%
- Other1%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Bosnia & Herzegovina
Popular options based on coverage and prominence in this market.
PayPal
Global digital wallet and checkout provider with broad e-commerce coverage.
Bank Transfer (Internet & Mobile Banking)
Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
Aircash
Croatia's leading multi-currency mobile wallet expanding across the Balkans, offering online payments and a prepaid Mastercard. Operator: Aircash d.o.o.. Est. users: 1M+ users (2024).
Temu / International Marketplaces
Among cross-border shoppers, Temu has emerged as the most popular international platform with at least 42% of cross-border shoppers visiting it. These platforms handle payment processing internally.
All payment methods in Bosnia & Herzegovina
Discover 7 payment methods from around the world
Featured banks in Bosnia & Herzegovina
Major institutions operating in this market.
UniCredit
Milan, Italy
UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.
UniCredit Bank BH
Mostar, Bosnia & Herzegovina
UniCredit Bank BH is the largest bank in Bosnia & Herzegovina, offering retail and corporate banking.
Other Banks — Bosnia & Herzegovina
Sarajevo, Bosnia & Herzegovina
Aggregate of all remaining banks in Bosnia & Herzegovina, collectively ~85.0% of domestic banking assets.
All banks in Bosnia & Herzegovina
Showing 3 of 3 banks