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Payment methods in Australia

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14methods
22banks

E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.

Market takeaways

  • E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.
  • Cards are used in just 41% of online transactions; digital alternatives including BNPL, PayPal, and bank transfers dominate the rest.
  • The average Australian online shopper spends US$1,992 per year, rising to US$3,051 by 2027.
  • Mobile devices account for 42% of all online purchases, up from 36% in 2020.
  • 62% of Australians have shopped cross-border, with cross-border purchases valued at US$12 billion (29% of total e-commerce).

Population

26.5M

Online population

21.5M

B2C e-commerce

$43B

Banked population

99%

Credit card population

57%

E-commerce of total retail

16%

Payment method breakdown

  • Card41%
  • Cash1%
  • Bank Transfer10%
  • E-Wallet31%
  • Other17%

Card scheme breakdown

  • Visa50%
  • Mastercard27%
  • American Express7%
  • Local Schemes16%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

62%

Share of e-commerce

29%

Cross-border value (est.)

$12B

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Sources