Ecuador

EC · ECU · 218Latin AmericaUSD $18 methods

5 sources

E-commerce reached US$6.4 billion in 2024, growing at 20% CAGR to US$11 billion by 2027.

$6.4 bn

e-commerce spend

~14M

online population

84%

banked adults

~30%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryShare

Card (Credit & Debit)55%
Cash / Cash on Delivery20%
E-Wallet15%
Bank Transfer8%
Other2%

Methods in use

top 8 of 18

MethodType

All 18 methods in Ecuador →

Checkout behaviour

94% of Ecuador's population has made an online purchase (CECE 2024 report).

DeUna (Banco Pichincha) is the most-used digital wallet with 1 million+ users by 2023.

Facts

ISO 3166: EC · ECU · 218
Region: Latin America
Population: 18.2M
Currency: USD $
Banked adults: 84%
Methods live: 18
Banks covered: 2

Largest banks

Compare with

Costa Rica Dominican Republic Chile Uruguay

Sources

Paymentscmi
Payphone
Norbr
Transfi
5 sources in total

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