Ecuador

EC · ECU · 218Latin AmericaUSD $15 methods

Revised · 5 sources

E-commerce reached US$6.4 billion in 2024, growing at 20% CAGR to US$11 billion by 2027.

$6.4 bn
e-commerce spend
~14M
online population
84%
banked adults
~30%
credit card population

Payment mix

share of e-commerce spend
  • Card (Credit & Debit)55%
  • Cash / Cash on Delivery20%
  • E-Wallet15%
  • Bank Transfer8%
  • Other2%

Methods in use

top 8 of 15 · by spend

Checkout behaviour

94% of Ecuador's population has made an online purchase (CECE 2024 report).

DeUna (Banco Pichincha) is the most-used digital wallet with 1 million+ users by 2023.

Facts
ISO 3166
EC · ECU · 218
Region
Latin America
Population
18.2M
Currency
USD $
Banked adults
84%
Methods live
15
Banks covered
2
Sources
Something out of date?

Every figure on this page carries a source. Corrections are reviewed within a week.

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