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Guatemala

GT · GTM · 320Latin AmericaGTQ Q15 methods

Revised · 5 sources

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E-commerce grew from US$2.7 billion in 2024 toward US$5.3 billion by 2027 (26% CAGR).

$2.7 bn
e-commerce spend
11.3M
online population
~45%
banked adults
~20%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend

Methods in use

top 8 of 15 · by spend
All 15 methods in Guatemala →

Checkout behaviour

80% of e-commerce volume comes from mobile devices.

Credit cards account for ~68% of online payment volume; bank transfers ~11%.

Facts
ISO 3166
GT · GTM · 320
Region
Latin America
Population
18.9M
Currency
GTQ Q
Banked adults
~45%
Methods live
15
Banks covered
21
Largest banks
Compare with
MexicoPanamaBangladeshKenya
Sources
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