Payment mix
share of e-commerce spendCategoryLeading methodShare
- E-WalletGoogle Pay35%
- CardVisa31%
- Other—17%
- Bank TransferSEPA Direct Debit13%
- Cash—4%
Methods in use
top 8 of 38 · by spend
Checkout behaviour
Italians buy 10% of their retail purchases online. The country's e-commerce market is worth US$56 billion, rising to US$82 billion by 2027.
The average Italian spends US$1,007 a year with e-commerce merchants. By 2027, this will have risen to US$1,480.
75%
shoppers buying cross-border
$9.2B
cross-border value
10%
e-commerce of retail
Facts
- ISO 3166
- IT · ITA · 380
- Region
- Europe
- Population
- 60M
- Currency
- EUR €
- Banked adults
- 96%
- Methods live
- 38
- Banks covered
- 14
Largest banks
Compare with
Sources
Something out of date?
Every figure on this page carries a source. Corrections are reviewed within a week.
Edit this country →