Serbia

RS · SRB · 688EuropeRSD дин.19 methods

5 sources

82.4 million online purchases recorded in 2024 — over 225,000 transactions per day

~5.7M

online population

~12%

of total retail

~75%

banked adults

~40%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryShare

Cash on Delivery45%
Card40%
Bank Transfer / Instant10%
E-Wallet4%
Other1%

Methods in use

top 8 of 19

MethodType

All 19 methods in Serbia →

Checkout behaviour

Instant transactions surged 215% year-on-year in 2024 — the fastest-growing segment

Mobile wallets growing at 11.98% CAGR driven by Serbia's national instant payment rail

~12%

e-commerce of retail

Facts

ISO 3166: RS · SRB · 688
Region: Europe
Population: 6.8M
Currency: RSD дин.
Internet use: ~84%
Banked adults: ~75%
Methods live: 19
Banks covered: 10

Largest banks

Compare with

Bulgaria Denmark Finland Norway

Sources

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