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Switzerland

CH · CHE · 756EuropeCHF CHF30 methods

3 sources

Swiss e-commerce is worth US$14 billion in 2023, growing to US$22 billion by 2027 (14% of total retail).

$14 bn
e-commerce spend
7.9M
online population
14%
of total retail
12%
cross-border spend
99.9%
banked adults
66%
credit card population

Payment mix

share of e-commerce spend
  • Bank Transfer44%
  • Card35%
  • E-Wallet18%
  • Other2%
  • Cash1%

Methods in use

top 8 of 30

Checkout behaviour

TWINT is the dominant mobile payment app with 773 million annual transactions and 84% online store penetration.

Bank transfers account for 44% of online transactions — the highest major-category share in the market.

68%
shoppers buying cross-border
$1.5 bn
cross-border value
14%
e-commerce of retail
Facts
ISO 3166
CH · CHE · 756
Region
Europe
Population
8.8M
Currency
CHF CHF
Banked adults
99.9%
Methods live
30
Banks covered
9
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