Austria

AT · AUT · 040EuropeEUR €33 methods

Revised · 1 source

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Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.

$12 bn

e-commerce spend

8M

online population

14%

of total retail

19%

cross-border spend

99.9%

banked adults

53%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardMastercard35%
Bank TransferSEPA Direct Debit26%
E-WalletGoogle Pay19%
Other—13%
Cash—7%

Methods in use

top 8 of 33 · by spend

MethodTypeShare

All 33 methods in Austria →

Checkout behaviour

Austrians buy 14% of all their retail purchases online. E-commerce in the country is worth US$13 billion, rising to US$16 billion by 2027.

Austrians buy almost 40% of all their online purchases using a mobile device, up from just 10% in 2020.

86%

shoppers buying cross-border

$2.3B

cross-border value

14%

e-commerce of retail

Facts

ISO 3166: AT · AUT · 040
Region: Europe
Population: 9M
Currency: EUR €
Banked adults: 99.9%
Methods live: 33
Banks covered: 10

Largest banks

Compare with

United Kingdom Belgium United Arab Emirates Thailand

Sources

PPRO

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