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Hungary

HU · HUN · 348EuropeHUF Ft27 methods

Revised · 3 sources

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The Hungarian e-commerce market is worth US$2 billion a year today but its value will double by 2027.

$4.2 bn
e-commerce spend
8.3M
online population
9%
of total retail
8%
cross-border spend
76%
banked adults
30%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend

Methods in use

top 8 of 27 · by spend
All 27 methods in Hungary →

Checkout behaviour

Shoppers in Hungary buy almost 10% of their online purchases, worth $200 million, from merchants in other countries.

Hungarians pay for just 34% of all online transactions using cards. All the rest they buy using bank-transfer apps, e-wallets and other digital payment methods.

61%
shoppers buying cross-border
$0.2B
cross-border value
9%
e-commerce of retail
Facts
ISO 3166
HU · HUN · 348
Region
Europe
Population
9.7M
Currency
HUF Ft
Banked adults
76%
Methods live
27
Banks covered
11
Largest banks
Compare with
United KingdomUruguayKazakhstanKenya
Sources
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